Leads Tab in Ads
Thursday, September 3, 2026
What it is
You can now view and manage all incoming leads from lead generation ads in one place with the new Leads tab in Ads. You can see every incoming lead across all lead generation ads so you know who arrived and who did not, filter by account or form, see issues with your lead forms with guidance on how to resolve them, bulk edit field mappings across multiple forms, and watch an animation of how lead syncing works.
Why it matters
Errors with lead syncing are one of the most common reasons customers contact HubSpot support, and most only discovered the problem after their pipelines dropped or automations broke. Until now, managing lead syncing meant combing through vague error messages in a hidden settings page with no visibility into which leads synced and which did not.
The Take
Trisha Merriam
I haven't seen that fundamentally break before, but so obviously somebody is.
Worth being clear about what a lead means here, because the word is overloaded. This is not the Leads object. These are people who clicked an ad and handed over an email address, and this tab is about whether those actually made it into your portal.
Which makes this a troubleshooting surface, and that is not a criticism. The failure it fixes is the silent kind: somebody changes a property somewhere, forms stop syncing, and nobody finds out until a pipeline goes quiet. Half of those support calls are exactly that, and the answer to "who made that call and how do we get to the bottom of it" has been genuinely hard to reach.
Being able to bulk edit field mappings is the part worth having regardless. More people able to see and fix a mapping is better than one person who knows where it lives.
If your setup was built carefully, you may never have hit this. That is the honest read, and it is also why the tab exists: plenty of portals were not.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
Produced by Value-First Media