Marketing Events Pipeline

Per the panel, you can now create and manage pipelines for Marketing Events, define custom stages, and move events between them. It is in public beta for all hubs and tiers. Before this, Marketing Events only had a status property that could not be edited, which limited how you could organize them. Now you can track an event through stages you define.

I picked this one when I asked the table which update I was most excited about, and the answer was pipelines. I said pipeline is the most underrated and undervalued thing in HubSpot. Casey said she did not think I would like those words, and Zach said marketing was going to be my go-to. What I said about the object itself is that I am also a huge fan when not full parity objects in the CRM become full parity objects, and I hope that is what is happening here. Marketing events as an object in HubSpot has grown so much this year.

Zach put the before and after plainly. All you had was attended, registered, canceled. You only had a couple of statuses. Now you can say a marketing event is in the planning phase.

Here is why that lands for me. You can manage the marketing project that is a marketing event. This is the kind of thing that gets maddening for folks who see the value: it has a full record view now, so let me go do whatever I can do with the other objects that have full record views. Zach's line over me was that you couldn't, but now you can. I said yes, this is awesome.

What to do: if your team runs events and tracks them anywhere outside HubSpot, open Marketing Events this week, define the stages you actually move an event through (planning is the one named on air), and move one live event through them before you rebuild anything around it. It is in public beta, so start with one event. If you do not run events through HubSpot, skip it knowingly.