Marketing Control Center

Friday, July 17, 2026

Marketing HubProfessionalEnterpriseUpcoming sunset

What it is

Marketing Control Center (formerly the Marketing Research Agent) is being deprecated. On July 31, 2026 it will be sunset and its capabilities integrated into the Breeze chat experience rather than living as its own separate tool. Beta participants are asked to export any reports they want to keep before the sunset, through Marketing Studio and Breeze.

Why it matters

If you have been using Marketing Control Center, your workflow changes on July 31. Anything you want to keep needs to be exported first, and going forward the capability lives inside Breeze chat instead of a standalone destination. The bigger signal is HubSpot consolidating separate AI experiences into one Breeze surface.

The Take

Casey Hawkins

The tool is not disappearing so much as moving, its capabilities folded into Breeze chat.
Casey Hawkins

This one came up off-script, and Casey had the inside line, because she had just talked with Ankur, the product manager behind Marketing Control Center and a friend of the show who joined when it was first announced. The tool is not disappearing so much as moving. Its capabilities are being folded into the Breeze chat experience rather than kept as a separate destination.

That change traces back to feedback Casey gave Ankur directly, that it is confusing to know when to go to one of these separate experiences versus just use Breeze chat. The bigger thread is consolidation. When updates come out of campaigns, and then you see teamwork moving the same direction, the natural question is why they are not built together. The destination almost everyone wants is Breeze chat everywhere, and this reads like a step toward it.

Watch Us Discuss This

The full segment from the show, us working through this update start to finish.

Marketing Control Center is being folded into Breeze chat: the full discussion2:52

FAQ

What do I need to do before July 31?

If you are in the Marketing Control Center beta, export any reports you want to keep before the sunset date. After July 31 the capability moves into the Breeze chat experience.

Is the capability going away entirely?

No. It is being integrated into Breeze chat rather than remaining a standalone tool.

Produced by Value-First Media