Notifications That Take You to the Right Record Across All CRM Objects

What it is

At-mention notifications now link directly to the exact record where the mention happened, rather than routing you to a different associated record. Notification support is also expanding to more object types, including Appointments, Carts, Contracts, Courses, Listings, Marketing Events, Orders, Services, and Subscriptions, which now support mention, follow, and assigned notifications. This is in private beta for all hubs and tiers, with access opening to people who request it shortly.

Why it matters

Being sent to the wrong associated record created confusion and extra clicks at the exact moment you were trying to act quickly. Landing on the right record regardless of object type removes a small friction that added up across a busy day, and the broader object coverage closes real gaps for teams working outside the standard contact and deal objects. If your team operates in Subscriptions, Orders, or custom-adjacent objects, the expansion is the part to watch.