A Reimagined Marketing Studio
Wednesday, September 23, 2026
Related session
What it is
Marketing Studio is a new campaign workspace in public beta, replacing the Campaigns tool for Marketing Hub Enterprise and Professional. Your historical campaign information carries over, and you can opt in via this product update or opt out back to Campaigns at any time.
Why it matters
The panel leans on positioning language about insights driving campaigns without saying much about what specifically changes in day-to-day use. Because this is opt-in with an opt-out available, it's low-risk to try this week if you're on Marketing Hub Enterprise or Professional and want to see the new workspace for yourself; skip it if you're not on those tiers, since it doesn't reach you yet.
The Take
it's the difference between a campaign like sending an email out and a campaign like your marketing strategy for the year
Chris got the demo from Ryan Gunn at UNBOUND and the part he wanted on screen was Prove Revenue Impact. Campaign influence numbers in HubSpot have been rough for a long time, and the infrastructure behind them was rebuilt so you can switch attribution models and actually trust what you are looking at. That is the substance under the screenshots.
The bigger shift is the word campaign. This is not a campaign in the sense of one email send. It is your marketing strategy for the year, with every asset HubSpot supports hanging off a single canvas, which is the work that used to live in a spreadsheet. The question we kept circling is whether teams will make the leap to managing all of marketing here, and whether the attribution focus gets in the way of that.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
Produced by Value-First Media