Reverse Sort on the Activity Timeline
Friday, August 14, 2026
What it is
You can now reverse the sort order on any record's activity timeline to see the oldest activity first.
Why it matters
Reps often want to know how a contact, company, ticket, or deal got into the CRM and what they converted on. Previously that required scrolling back to the beginning of the record's history. Reverse sort gets you there faster, whether catching up before a call or tracing an old support ticket back to where it started.
The Take
Casey Hawkins
This got the biggest reaction of the morning and it is still in development. The pitch is small and the relief is not: stop scrolling back to 2019 to find out how a record entered the CRM and what it converted on.
HubSpot's own copy said reserve where it meant reverse, which earned a laugh and a moment of misplaced blame on the desk.
The extension worth stealing came from Trisha. She gets asked weeks or months later why someone crossed a lead scoring threshold, and what she wants is to filter the timeline down to just that month. Reverse sort is not that yet, but it is the first move in the right direction, and it is free on every hub and tier.
Watch Us Discuss This
The full segment from the show, us working through this update start to finish.
Produced by Value-First Media