Scaling Native WhatsApp for Marketers

What it is

HubSpot is expanding its native WhatsApp capabilities with three updates: in-app template creation and editing, batch WhatsApp marketing sends, and Marketing Studio integration.

Why it matters

Customers previously had to switch between HubSpot and Meta to create templates and manage campaigns. These updates remove that friction, making it possible to reach larger audiences with bulk sending and build omnichannel campaigns without leaving HubSpot.