Set Expiration Dates and Limit Checkouts on Payment Links

What it is

Two new optional settings in the Payment Links editor let sellers control when a link turns off on its own: an expiration date and time, and a maximum number of checkout sessions. When either condition is hit, the link deactivates automatically. This is in private beta across all hubs and tiers.

Why it matters

Today sellers have to remember to shut links off by hand, for limited-time offers, capped enrollments, or pre-orders, and the workarounds are calendar reminders and one-off workflows that leave links live longer than they should. Built-in guardrails remove a recurring source of overselling and mispriced sales. It is a small control that quietly prevents a Wednesday-morning scramble.