Stage Calculated Properties Available for Custom Objects

What it is

Custom objects now have stage calculated properties that automatically track how records move through pipeline stages. Six new properties are available: date entered stage, date exited stage, latest time in stage, cumulative time in stage, time in current stage, and date entered current stage. This is live across the Enterprise tiers (Content, Marketing, Data, Sales, Smart CRM, and Service).

Why it matters

These properties have existed for years on deals, tickets, and projects. The newness is that they are now available on custom objects, which closes a real reporting and automation gap for anyone running pipeline workflows on objects outside the standard CRM model. Stage analytics on custom objects open up bottleneck identification, time-based automation, and pipeline health reporting that has been a manual lift up to now. The most underappreciated benefit: anyone who has ever exported properties from a twenty-pipeline custom object setup has been getting twenty separate time-in-stage versions, with no way to consolidate. The new calculated properties fix that at the source.