Streamlined Azure Synapse integration

What it is

Today the Synapse connector only connects Synapse to Data Studio. This launch adds Direct Ingest, which syncs a Synapse table or view straight to HubSpot CRM records on a recurring schedule, with the connection to Data Studio as a source still available for datasets; and Data Out, which exports HubSpot objects (standard and custom), associations and events to a dedicated SQL pool.

Why it matters

Existing Synapse customers can only use the connection as a source in Data Studio. Direct Ingest removes the forced builder step and provides a credit-less ingestion sync mechanism, which is the core warehouse-customer need. Data Out gives them the reverse path for the first time.