Updated Listing and Certification Requirements

What it is

HubSpot updated the requirements for listing, certifying, and recertifying apps in the HubSpot Marketplace. Apps must use a supported developer platform version (legacy versions will be denied after November 2, 2026), App cards are required (no legacy CRM cards), OAuth v3 endpoints are required, and demo videos and walkthroughs replace testing credentials. Already-listed apps are unaffected. New apps and apps seeking certification that do not meet the requirements will be denied but not removed. This is live and free for all hubs and tiers, applicable to all marketplace developers and partners.

Why it matters

If you are not a marketplace developer, this update does not change your day. If you are, it raises the floor on what gets into the marketplace, which is good for the customer experience but will require lead time for teams maintaining older apps. The November 2, 2026 deadline on legacy platform versions is the date worth circling.