URL Properties Can Now Show Link Text
Thursday, July 2, 2026
What it is
URL properties support link text now. Instead of showing a raw web address, you can set a default label like "View profile" or "Open listing," and it renders as a clickable link wherever the property appears. This is live across all hubs and tiers.
Why it matters
When a long URL repeats across dozens or hundreds of records in a list or a report, the raw links turn into visual noise that makes the data hard to scan. Swapping them for short, meaningful labels lets people find and act on the right link without reading a string of characters first. This one has been in public beta since June and is now generally available, which is worth noting if you tried it earlier and want to roll it out for good. If you want the context from when it first arrived, it is in our June 16 coverage of link text for URL properties.
Produced by Value-First Media