View External Posts on the Social Calendar

This was my first pick, and Casey called me out for choosing the one-line update. Posts published outside HubSpot now show up on the social calendar, a public beta for Marketing Hub Professional and Enterprise that HubSpot expects to release around October 28.

Casey's reaction is the reason it matters: she posts from HubSpot some days and from LinkedIn directly on others, so for her personally this is very nice. My hope is consistency. I have been excited before about HubSpot keeping track of things published outside of it, and then it was not consistent; whether it catches the post, and what you have to do so it will be caught, has not always been clear to me. Trisha Merriam wondered how many networks it covers. The networks you can connect to HubSpot social are Facebook, Instagram, LinkedIn, Reddit, TikTok, X and YouTube.

Who should act: any Marketing Hub Pro or Enterprise team whose calendar has never matched what actually went out; turn it on when it reaches your portal and check what it catches. Who can skip it: teams that already publish everything from HubSpot.