Workflow Actions Available in All Workflow Types

What it is

A selection of workflow actions can now be used in all workflow types, act on associated objects, and act on custom data sources that are not the enrolled object. Actions like Add to Ads Audience are no longer locked to contact workflows. This is live across Smart CRM, Marketing, Sales, Service, and Data Hub.

Why it matters

The one-action-one-object restriction has forced admins to build multiple chained workflows to solve a single need, and chained workflows are where automation logic goes to become unmaintainable. Acting on associated objects from one workflow collapses that sprawl. If you have workflow chains built purely to dodge the old object restrictions, this release is your invitation to consolidate.