Workflow Enrollments Preserve Objects When Merging

What it is

When you merge two records, the record you keep now stays enrolled in its active workflows instead of being unenrolled alongside its duplicate. Only the record being merged away gets unenrolled. This is in private beta for Marketing Hub, Sales Hub, and Service Hub Professional and Enterprise.

Why it matters

This fixes one of the nastiest silent side effects in HubSpot: cleaning up duplicates used to quietly pull contacts out of in-flight nurtures, onboarding sequences, and renewal workflows, which meant data hygiene and automation were actively working against each other. You should never have to choose between fixing your data and keeping your automation running, and now you do not. Paired with the custom duplicate rules and merge preview from last week, the whole merge experience just became something admins can run confidently at scale.