Show recap — Thursday, June 25, 2026

Another Orange Morning Recap: June 25, 2026

Thursday's show opened on a question that has nothing to do with a release note and everything to do with how the work gets valued. Casey came off the second Women of HubSpot HUG, Chris brought a renewal conversation he is in the middle of, and Trisha rounded out the table. Then the board filled up with June 24's updates and the morning settled into a long look at associations, agents, and one Breeze sunset that sent the room down a rabbit hole.

Here is what we got into: putting an actual number on your own value, a run through six updates worth pulling forward, and a deep dive into the end of Custom Assistants that turned into a live tour of a feature that is not quite ready yet.

Putting a Number on Your Own Value

The cold open came out of Casey's second Women of HubSpot HUG, the first in the Unbound main stage series, built around NASA astronaut Sunny Williams and her unplanned long stay on the International Space Station. The room talked about being labeled and spoken about, and most people agreed they felt undervalued in their roles. One person did not. When the group dug into why, it turned out she keeps a running list of everything she does, categorized by the teams she supports and the kind of growth each task represents. When it is time to talk about her value with leadership, she opens the spreadsheet.

The thread that pulled on: maybe the biggest impact of that list is not what you show leadership, it is what you prove to yourself first. Chris connected it to a habit he keeps recommending and the rest of us keep not adopting, a daily debrief with Claude on how the day went and what got done. He is in a renewal right now where coaching is the hardest line to hold, because value that is hard to measure tends to get negotiated down by the people who were not in the room to feel it. The practical takeaway sits underneath all of it: HubSpot, and now AI on top of it, is getting better at helping you document and frame your own work, but the only definition of your value you fully control is the one you write down.

Chris also got his one small delight of the morning early. The product updates page now lets you set 25 or 50 results per page at the bottom, which he announced had changed his life, with the caveat that it is now harder to count the day's updates at a glance.

Six Updates Worth Pulling Forward

Forms Analyze Tab

Trisha picked this one off the screen and was the most excited about it. A new set of forms reports now lives directly in the forms Analyze tab, with AI-generated insights, the ability to save reports to your own dashboards, and the option to replace the default Analyze tab with a custom one. It is in public beta across all hubs and tiers.

Her read was earned from experience: the Analyze tab has never been what she needs out of the box, so she ends up rebuilding it every single time. She tied it to the new data visualizations she has been calling her favorite release this year, and the connection makes sense. HubSpot appears to be watching people recreate the same reports elsewhere and is bringing that work back into the tab itself.

For more details: Forms Analyze tab reports public beta.

Inline Association Table

Casey could not get enough of this one, and the case is simple: if you have company and contact associations, this makes the index page far more useful. The inline association table lets you see and act on associated record data directly from any CRM index page, in public beta across all hubs and tiers. Casey also showed that you can apply quick filters inside the table, narrowing associated contacts on the fly.

Why it matters: The question Trisha asked first is the one most people will ask: can you now filter an index by associations? Not yet, this surfaces and filters within the associated records rather than filtering the index itself. Casey was confident drawing that line, because she and Chris had just met with the filter team this week. The bigger point she made: when the data is visible on a single surface for you, it tends to be visible to Breeze Assistant too. For an earlier look at this one, see our May 29 recap.

For more details: inline association table public beta.

Association Action Targeting for Associated Records

When you use association actions in workflows, you can now target the associated records of the enrolled record, not just the enrolled record itself. The example on screen: enroll deals when they hit closed won, then mark the decision-maker contacts on those deals as champions at the company, automatically, for future outreach. It is live across Professional and Enterprise tiers in most hubs.

Why it matters: Chris loved the capability and pushed back on the example in the same breath. How often does a decision maker cleanly become a champion, and is it ever that consistent? His point: relationship roles are the part of the system that should stay manual, because intentionality rarely survives automation. He used it to plug The Value Path with Joshua Oakes airing later that day, a whole show about being deliberate through the stages. The honest framing landed at operations: billing contacts, shipping contacts, the black-and-white association updates are where this shines, not the human judgment calls.

For more details: association action targeting for associated records.

FileUpload and FileViewer for UI Extensions

Two new UI extensions components let developers add file upload and display directly to app cards, with files stored in a per-app folder and optionally attached to CRM records. It is in public beta across all hubs and tiers.

The conversation worked through what the workaround used to be: the file upload property anybody can drop on a record, placed where users can find it. The drag-and-drop component and a real viewer are the new parts, and the appeal is keeping file-dependent apps in context on the record instead of pushing people out of HubSpot. As the table put it, the moment you show someone the file property, they ask whether they can just drag a file in like every other system they have used. Now that experience is something you can build.

For more details: FileUpload and FileViewer for UI extensions public beta.

AutoCapture Website Events

AutoCapture tracks clicks on buttons, links, menu items, and other interactive elements across your site without extra setup or code. Once your tracking code is live, it captures everything clickable, and you can promote the interactions that matter into verified events. It is for the Enterprise Customer Platform.

Why it matters: The room recognized this one immediately as the end of a career-long conversation. The old answer to "how many people clicked that" was always some version of "we were not tracking it, so we can start now and only know going forward." Capturing every click from the moment the code is active means you are never starting from zero, and the part worth sitting with is that you often do not know which interactions matter until you have the data to look back on.

For more details: AutoCapture website events.

Prospecting Agent Suggests Contacts from Seamless

The prospecting agent now connects to Seamless, searching its database for contacts that match your selected personas, alongside the existing Apollo and ZoomInfo connections. It identifies people who fit your personas but are not in your CRM yet, then lets you add them and draft outreach. It is available to prospecting agent public beta enrollees, and it was live for Casey to click because she had a client the day before evaluating enrichment solutions.

Why it matters: This was the segment that surfaced real discomfort. Both Chris and Casey named being uneasy about enrichment-fueled cold outreach. Trisha made the pragmatic case, grounded in a client problem from a meeting the day before: an event host wanting 2,000 dollars to share its attendee list, when the client already gets the company and contact names from buying the booth and just wants to say hello in advance. Her larger point was that this is a major way business gets done because it works, and the discipline that makes it work is investing as much in your strategy, your content, and how you talk to these people as you do in the tool itself. Intent signals and AutoCapture were the throughline: it is easier than ever to move someone from cold to not-cold, but a LinkedIn signal answered with a cold call in a different channel still falls flat.

For more details: prospecting agent contacts from Seamless.

The Custom Assistants Sunset, and the Feature That Is Not Quite There

The deep dive started where Chris had been working the day before. Building out a custom assistant, he hit a message that Custom Assistants are being retired on July 13, 2026, and automatically converted into Breeze Projects, carrying their instructions, knowledge, and chat history with them. No manual migration, HubSpot handles the move. The pitch is consolidation: persistent context, organized workspaces, and team sharing on one surface inside Breeze, with access controls that are probably a big reason for the shift.

Then the room went looking for where you actually create a Breeze Project today, and could not find it. Not in Context, not in Knowledge Vaults, not in the obvious spots. Breeze itself eventually pointed to Agent Hub, where the page exists but has no setup yet, plus a disclaimer that starting in July this feature will use credits. The working theory was that July 13 is when the space they were hunting for actually gets built. Chris's verdict captured the whole thing: 99 percent in love with Breeze, and today Breeze failed him. That is the real nuance of AI right now, where the 95 percent that is amazing and the 5 percent that is not are sitting right next to each other. He planned to send the clip to the Breeze team as feedback, which is its own kind of valuable.

The Rest of June 24's Updates

Four updates from the June 24 release did not get pulled forward on the show: two sandbox improvements, Instagram collaborator tagging, and a now-live simplification of the user creation flow. Full breakdowns of all 11 updates from June 24 are on the updates blog: HubSpot Updates: June 24, 2026.

The Sign-Off

You probably already own the value you are looking for in HubSpot. You just need to wake up to it. We will see you tomorrow morning.