The HubSpot Tarot

You pulled a card.

Find yours below to see what it says about your HubSpot. And if you want a fresh reading every week, that's what the HubSpot Horoscope is for.

The deck

Which one are you holding?

The Contact

Manifestation, resourcefulness, and infinite potential.

The Contact represents the ultimate top-of-funnel potential. A single clean record with a verified email address, waiting to be nurtured into a lifelong customer.

The Workflow

Control, willpower, victory, and targeted action.

The ultimate symbol of efficiency and automation. It represents a perfectly optimized sequence of enrollment triggers, automated emails, and internal tasks marching flawlessly toward a conversion goal.

The Buyer's Journey

New beginnings, exploration, optimism, and a leap of faith.

Represents the Buyer’s Journey. It tracks an anonymous visitor moving bravely from the Awareness stage through Consideration, and finally making the leap into the Decision stage to become a customer.

The Dashboard

Clarity, success, celebration, and truth.

The holy grail of marketing operations. It represents a single source of truth where all data matches up, revenue attribution is crystal clear, and green upward trends bring joy to leadership

The Unsubscribe

Endings, transformations, transitions, and letting go.

Don't panic!!! This isn't a bad thing. It represents list hygiene and the natural departure of unengaged contacts. It's a healthy transition that keeps your email deliverability rates pristine.

How to read tarot

You don't need to be psychic. Tarot is a way to pause and think about where you are, with the cards as prompts.

  1. Ask a question

    Keep it open. "What does my HubSpot portal need right now?" works better than a yes or no.

  2. Shuffle and draw

    A classic spread is three cards: one for the past, one for the present, one for the future.

  3. Read each card

    Start with the keywords, then read the meaning and notice what it brings to mind.

  4. Read them together

    The story is in how the cards connect. A Contact in your past and an Unsubscribe in your future? Maybe it’s time to clean up that list.

In a full tarot deck, a card drawn upside down (reversed) can flip or soften its meaning. Our deck sticks to upright meanings for now.

Draw your three

No card in hand? Think of your question, shuffle the deck, and flip your past, present and future.

From tarot to horoscope

The cards are for fun. The horoscope is every week.

HubSpot ships a lot of updates. Every Friday, the HubSpot Horoscope sorts that week's updates by star sign, so you get the ones that matter to you without reading every release note.

Read this week's horoscope

Who made this

Madelyn Donovan

Basis Inbound

Madelyn reads the HubSpot Horoscope live on Another Orange Morning, a HubSpot show that airs weekday mornings at 9:15 AM ET / 8:15 AM CT. Meet the show.

Your sign, in your inbox

Get your HubSpot Horoscope by email every Friday. Same reading, no live show required.

One email a week. Unsubscribe anytime.