Custom Metrics on Global Home
Thursday, August 27, 2026
What it is
A new widget on Global Home shows your key business metrics as soon as you log in, each with a KPI number and a comparison to the previous period, built on your Smart CRM data. This is in private beta across all hubs and tiers.
Why it matters
Global Home has struggled for a reason to be anyone's first stop, since most users land directly in a workspace, an index page, or a record. Customizable metrics are the strongest case yet for it becoming the page your day starts on, especially for users who are not comfortable configuring reports and get burned by numbers they cannot adjust. Customizable is the key word: a fixed number you cannot explain is worse than no number.
The Take
So does HubSpot just have to force it on us? Maybe.
HubSpot added formula-based custom metrics to Global Home, plus admin tools to build, edit and delete them all from one screen. That is a real fix for a real gap. Conversion rate has historically been one of the hardest numbers to report on natively in HubSpot, and now a paid media or revenue team can put it right on the screen everyone sees when they log in, alongside new contacts, open deals and closed revenue.
The catch came up straight on air: this only pays off if your team actually treats Global Home as the start of their day, and most do not yet. It is a chicken-and-egg problem. Global Home gets better the more people use its AI-driven surfaces, but it may not feel good enough to earn that habit until people already trust it. One of the hosts pointed to a client CMO who may never open the HubSpot portal at all, because her team is building skills and connections inside Claude instead. That is the real competition for this screen right now.
If your team already has a homepage habit, or you have been wanting to build one, go build the formula metrics now, especially anything conversion-rate-adjacent that has been painful to report on. If your team is scattered across contacts, deals and a dozen other entry points with no single start-here, this update alone will not change that behavior. Worth watching where HubSpot takes Global Home next, but not worth forcing on a team that is not there yet.
Produced by Value-First Media