Madelyn Donovan
I wanted to create a studio that helps leaders uncover root issues, prioritize what really matters, and build systems their people can actually use.
Founder & Marketing Operations Lead · Basis Inbound
Madelyn’s latest morning
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with Casey Hawkins and Chris Carolan
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Madelyn’s moments
The newest 6 of 8 moments from the mornings: the discussions of Madelyn’s takes.
4:28 Madelyn’s take · Friday, September 25, 2026, with Casey Hawkins
5:27 Madelyn’s take · Friday, September 25, 2026, with Casey Hawkins
3:14 Madelyn’s take · Friday, September 25, 2026, with Casey Hawkins
5:47 Madelyn’s take · Friday, September 11, 2026, with Casey Hawkins and Chris Carolan
3:08 Madelyn’s take · Friday, August 28, 2026, with Chris Carolan
2:21 Madelyn’s take · Friday, August 28, 2026, with Chris Carolan
In their words
Zach Hussion · HUSHinbound
I've partnered with Basis Inbound on several marketing projects, and they've consistently delivered high-quality work. From revamping websites on HubSpot CMS to refining content strategy and improving UX, their work has led to better engagement and stronger conversion paths. They know how to align messaging with buyer journeys and have helped us implement smart, scalable campaigns that actually drive inbound leads. They’re proactive, strategic, and always focused on results. If you're looking for a partner who understands inbound marketing and how to make the most of HubSpot, I highly recommend Madelyn and her team.
Jill Bejger-Frederick · Marketing Director · RoadBotics by Michelin
Madelyn was able to create an interactive and engaging content plan around unsexy topics like road assessments and pavement management- no small feat! She easily translated the technical talk from our operations and engineering teams into meaningful insights for our audience, making the entry point for our brand more accessible and improving its reach.
How the work goes
- Clarify
- Uncover what’s working, what’s broken, and what “success” really means for your team. Until the definitions and goals are aligned, nothing else sticks.
- Shape and Build
- We take what you already have — your tools, data, and processes — and shape it into something structured and scalable. Then we lay sustainable foundations that won’t crumble when you grow.
- Enable
- Our goal isn’t to keep you dependent on us. We document, train, and hand off so your team feels confident running the systems we build together.
- Evolve
- Business changes. Teams grow, priorities shift, markets turn. We design with adaptability in mind — and we’re here to help you adjust as things evolve.
Whether we work together for six weeks or six years, we do the kind of work we'd be glad to put our name on the next time you reach out.
Beyond the show
Shows · 1
Episodes · 3
Clips · 4
- Some people don't know they're visual until they see the chartHost · Hubsessed Office Hours: Reporting and Dashboards · Oct 8, 2026
- Any excuse to color code a dashboardHost · Hubsessed Office Hours: Reporting and Dashboards · Oct 8, 2026
- A dashboard in my back pocket, or a card on the recordHost · Hubsessed Office Hours: Reporting and Dashboards · Oct 8, 2026