You were out the whole month. Here is August in the shape it actually had — not a changelog, the four things that moved.
94 updates covered across 20 release days
Breeze stopped being a feature and became the surface — roughly a fifth of everything covered this month was either Breeze or the plumbing underneath it, and four social AI tools are being retired into it. The mobile app was rebuilt end to end on a single day. Sales got a real model of the buying committee. And scoring, which you teach, grew both an API and the insight panel that tells you whether a rule does anything.
The retirements are at the foot of the page — that is the part that dates anything you have already taught.
Where we cut a segment for one, it plays right here — the show working through it start to finish, so you can watch instead of read. Full mornings are on the watch page.
The one that changes a lesson. Complex sales run through a committee, and HubSpot now models it natively — a Buying Group card for the stakeholders and an Account Map for the company structure, parent-child relationships included.
Scoring stops being a guess. Reach, average points, distribution and a score-impact summary now render as you build the rule, so "is anyone actually getting points for this?" is answerable before the score goes live rather than after.
Quietly the most consequential plumbing change of the month. Merging two records used to mint a brand-new ID and break every integration that cached the old one, silently. The primary record now keeps its ID and the secondary becomes a forward reference.
Every screen in the mobile app moved to the new design system, and it landed the same day as a rebuilt sales home screen. Any mobile walkthrough recorded before August 27 now shows an app that no longer exists.
Read the recordThe show had been waiting on this one. Recorded meetings no longer mint a duplicate call record behind your back — which also means anything keyed to call records for recorded meetings has to move to the meeting object.
Long asked for. A workflow can now associate two records through a shared intermediary — a company that touches both a deal and a contact can bridge them — instead of only matching on a property value.
The same explorer the main feed uses, scoped to August. Search the text, filter by status, or set your portal once and keep only what actually touches it.
Showing 94 of 94
CRM index tables now support spreadsheet-style cell selection for precise copy and bulk-edit. Useful this week for targeted daily review work, not a replacement for true bulk oper…
Sep 9, 2026
Breeze Assistant previously understood revenue only as deals and pipeline. The contracts object holds more detailed revenue data, including not just what was sold but what was com…
Sep 4, 2026
This only touches your portal if you're using HubSpot's native Notetaker to record video meetings — nothing to configure, just sign up for the beta. If you record meetings through…
Sep 4, 2026
A new public API endpoint that programmatically retrieves the payments account status for a HubSpot account, including enrollment status, payments eligibility and transaction capa…
Sep 4, 2026
Breeze Knowledge Base Agent analyzes and extracts topics from your tickets, compares them to existing knowledge articles, and surfaces suggestions for new articles and edits to ex…
Sep 2, 2026
A redesigned Breeze Assistant sidebar that makes it faster and easier to get started, with a cleaner empty state, improved suggested prompts, and a design aligned with the new Hub…
Sep 2, 2026
Support interactions in Help Desk now get an automated QA score covering communication, tone, clarity and empathy. It's private beta, Service Hub Enterprise, and worth watching ra…
Sep 2, 2026
While working a ticket in help desk, you automatically see a list of resolved tickets similar to yours, so you can reference how past issues were handled without leaving your curr…
Aug 31, 2026
Combine multiple conditions when setting up conditional logic on properties, triggering dependent properties to appear based on the values of multiple properties.
Aug 31, 2026
Dashboards now use a 12-column wide grid layout, enabling more flexible arrangement of dashboard cells.
Aug 31, 2026
Email Creation Agent gives marketers a complete, on-brand email draft through conversation, not a form. Describe your goal, pick a starting point, refine in chat, and see a live p…
Aug 31, 2026
View Google's optimization recommendations for your ad campaigns directly in HubSpot and apply or dismiss them without leaving the tool. For each connected Google Ads account you…
Aug 31, 2026
Last, because it is the one thing here with a deadline on it. Retirements announced while you were out — each links to the living record with its date and its stated replacement.
The Social Post Agent, in-app AI social post creation, caption optimization and the Social Identity settings panel all retire September 4, 2026. Breeze Assistant and Brand identity carry the capabili…
The in-app Create with AI social post tool, which generated posts from text, URLs and PDFs along with AI-generated images, will be sunset on September 4, 2026. Breeze Assistant is the stated alternat…
The AI Caption Optimizer, which automatically rewrote captions to match each social network's style and character limits, retires September 4, 2026. HubSpot is shifting toward content experiences wit…
Eight Breeze Assistant connectors are being removed from the marketplace: Smartsheet, GitBook, Azure DevOps, Guru, ReadMe, Productboard, Helpjuice and Document360. New installs are already unavailabl…
This page is the product. The road is the other one. The Road to UNBOUND ran seven times while you were gone — and the very first Wednesday without you was about how anyone is supposed to pick a session without an insider in the room.
The stretch of road you missed