UNBOUND 2026
Live from UNBOUND
We are at UNBOUND this week, so there is no morning show Sep 15–19. HubSpot kept shipping while we were here — 51 updates landed Sep 14–16, and every one of them is written up below: one update, one article, newest first.
Wednesday, September 16, 2026
26 updates- Private betaMarketingSalesFree
Dashboard Sections
Dashboard users can create, rename, delete and reorder sections, and move widgets within or across sections, directly from the dashboard canvas.
Covered Sep 8, 2026 - Public betaServiceProfessional
Knowledge Base Agent
Breeze Knowledge Base Agent analyzes and extracts topics from your tickets, compares them to existing knowledge articles, and surfaces suggestions for new articles and edits to existing articles wher…
Covered Sep 2, 2026 - LiveHubSpot AIFree
Breeze Assistant Context Pane
Breeze Assistant now has a sidebar called the Context Panel that shows what information it used to generate a response, as it happens. You can see which CRM records, memories, brand guidelines, compa…
On the board - Public betaSmart CRMPlatformStarter
HubSpot Work
HubSpot Work, formerly announced as HubSpot Teamwork, is AI work management natively connected to your CRM, where your team and agents organize, accomplish, and automate work together. Describe what…
Covered Jun 30, 2026 - LiveSalesServiceStarter
Conversation Recap Public Read API
A read-only endpoint returning AI-generated meeting recap summaries and action items from conversation intelligence.
On the board - LiveHubSpot AIFree
Calling Custom Agents from Breeze Assistant
Breeze Assistant can now call your custom agents directly from a conversation. Mention one by name, or just describe what you need, and if a custom agent fits, Breeze invokes it without you leaving t…
On the board - LiveHubSpot AIStarter
Agent Builder's Custom Agents Are Live
Agent Builder's custom agents are now live for HubSpot Starter tiers and above. Agent Builder includes custom agents you build for your business, plus a new automation canvas that connects agents, ac…
Covered Jul 24, 2026 - LiveServiceProfessional
Ticket Reopening Management in Help Desk
Admins on Service Hub Professional or Enterprise can now set what happens when a customer replies on a closed ticket. A configurable time window decides whether that reply reopens the original ticket…
On the board - LiveSalesSmart CRMFree
Churn Risk Signals in Buyer Intent
Churn Risk is a new Buyer Intent signal, available to HubSpot customers using HubSpot Credits, that fires at the company level when a tracked company's conversations, emails, calls, transcripts, and…
On the board - LiveServiceSmart CRMStarter
Meet Agent Hub: one place to run your AI team
One home for every HubSpot agent, organized by outcome, arriving the same day agents start metering credits. The live demo built weighted lead routing by just asking.
Covered Jul 27, 2026 - LiveMarketingDataProfessional
Agentic Automation Builder
Records Match Criteria and Custom Event triggers, plus Create task and Create record actions, land in the Agent Builder workflow canvas. Custom events can now be created without an object association.
Covered Sep 3, 2026 - Public betaMarketingStarter
Email Quality Checks
Email quality checks are a built-in AI review in HubSpot's email editor that scan an email before send. They look for spelling and grammar issues, spam triggers, broken links, missing token fallbacks…
Covered May 6, 2026 - LiveServiceHubSpot AIProfessional
Customer Agent Auto-Setup
Customer Agent can now be created, configured, tested, and deployed using context already in your portal. It can pull from past Help Desk or Inbox conversations to help define the agent's identity, t…
On the board - LivePlatformFree
Legal Center Update — September 16, 2026
HubSpot updated its Customer Terms of Service. The product update itself gives no detail on what changed and points to a Community post for more information.
On the board - Public betaServiceSalesFree
Your conversation history is now searchable in Breeze Assistant
Breeze Assistant will treat your full conversation history, emails, chats, and messages, as a selectable data source instead of a background input. In public beta for all hubs and tiers.
Covered Aug 24, 2026 - LiveDataHubSpot AIStarter
Data Agent Playground
Data Agent Playground gives you a dedicated area in HubSpot where you pick a pre-built scenario and run a Data Agent test against your live CRM records at no credit cost. You see the real output, inc…
On the board - Public betaRevenueOperationsFree
Revenue Agent
Revenue Agent now enrolls at the company level and routes to billing contacts — but it only pays off if your invoice data actually lives in HubSpot and your customer communication map is done first.
Covered Sep 2, 2026 - Public betaMarketingProfessional
A Reimagined Marketing Studio
Marketing Studio is a new campaign workspace in public beta, replacing the Campaigns tool for Marketing Hub Enterprise and Professional. Your historical campaign information carries over, and you can…
On the board - LivePlatformFree
156+ New and 21+ Updated Apps in the HubSpot Marketplace
This batch adds 156-plus new apps and updates 21-plus existing ones. New additions include the HubSpot connector for Gemini, ChatGPT Ads, TikTok Ads, Reddit Ads (public beta), Snapchat Ads, a G2 conn…
On the board - Public betaServiceSalesProfessional
Customer Agent Voice: AI-powered support for every call
Customer Agent Voice lets you connect a calling channel to your customer agent, so it can handle inbound calls and resolve customer questions through a voice-based AI conversation without a live agen…
On the board - Private betaSalesSmart CRMFree
Job Change Signals, Powered by UserGems
HubSpot's native Job started and Job ended signals now have a second detection source, UserGems, layered on top, in private beta for customers with HubSpot Credits. You can run both sources together…
On the board - LiveHubSpot AIStarter
Custom Agent Plans Based on How Your Team Uses HubSpot
Agent Hub Home now surfaces custom agent recommendations built around how your team actually uses HubSpot, rather than starting from a blank build. Each recommendation comes with a plain-language exp…
On the board - Public betaMarketingHubSpot AIProfessional
Nurture Agent
Nurture Agent, in public beta for Marketing Hub Professional and Enterprise, personalizes automated nurture emails for every recipient at send time. It rewrites the subject line, preview text, body c…
On the board - Private betaMarketingSalesProfessional
Targeted Pages: Personalized Landing Pages at Scale
Targeted Pages, in private beta for Sales and Marketing Hub Professional and Enterprise, let you generate tailored landing pages for specific companies or contacts from a reusable template, each with…
On the board - Private betaMarketingContentProfessional
Personalized Variants for Companies, Contacts, and Segments
This private beta, for Marketing Hub and Content Hub Professional and Enterprise, lets you create targeted versions of CTAs, landing pages, and website pages without duplicating the asset — each vari…
On the board - Public betaMarketingFree
A new look for the marketing email editor
Collapsible sidebar, floating editing tools, persistent action bar. Public beta on Marketing Hub Free through Enterprise. Nothing to do yet, but it is a walk-back of a redesign that buried settings,…
Covered Jul 31, 2026
Tuesday, September 15, 2026
16 updates- Private betaSmart CRMFree
Index Table Column Suggestions
Suggested columns, with the reason shown on hover. Small on paper, useful for moving sales teams off segments and onto index views, and for letting a rep shape their own table without an admin.
Covered Sep 11, 2026 - Public betaMarketingFree
ChatGPT Ads Integration
ChatGPT Ads in HubSpot connects marketers to high-intent buyers inside ChatGPT conversations, with every campaign tied back to the same attribution model as your other channels. You create ChatGPT Ad…
Covered Jul 10, 2026 - Public betaServiceMarketingFree
Centered Display Option for Chat Widget
"Center stage" (Spotlight launcher) is a new chat widget display option that sits front and center along the bottom of the page and expands into a full chat panel on engagement.
On the board - LivePlatformFree
Updates to the HubSpot Connector for Claude and Remote MCP Server
The HubSpot connector for Claude, a third-party integration built by Anthropic, and any app built on HubSpot's MCP server, now support retrieving intent signals, pulling any saved HubSpot report into…
On the board - Public betaPlatformDataProfessional
Reporting API for Managing Reports and Dashboards Programmatically
The new Reporting API, in public beta for Professional, Enterprise, and Credits customers, lets you create, clone, search, update, archive, and restore dashboards, and search, update, archive, and re…
On the board - Private betaPlatformFree
Build Custom Apps on Your HubSpot Records Using Lovable
The HubSpot connector for Lovable, in private beta for eligible customers on any plan, lets you build custom apps and interfaces powered by your contacts, companies, deals, tickets, and other records…
On the board - LiveHubSpot AIFree
Install Marketplace Apps Directly in Breeze Assistant Chat
Marketplace apps can now be installed directly from inside a Breeze Assistant conversation. Previously, Breeze could only link you out to the marketplace page for an app it recommended; now the insta…
On the board - LivePlatformFree
User-Level Apps: Build Apps That Respect Individual User Permissions
User-Level Apps, free across all hubs and tiers on platform version 2026.09 and later, let third-party developers build project-based apps that act on behalf of a specific HubSpot user rather than wi…
On the board - Private betaDataFree
Connect Google Sheets and Microsoft Excel as a Data Source
This private beta, available to all hubs and tiers, lets you connect a Google Sheets or Microsoft Office 365 Excel file directly to HubSpot as a data source. You install the integration, pick the fil…
On the board - Public betaMarketingContentProfessional
Personalize Your Customer Agent for Every Customer Using Segments
Customer Agent Segments lets a single agent serve different visitors with different knowledge based on who they are in the CRM, which channel they came from, or both. A Swedish customer gets Swedish…
Covered Aug 7, 2026 - LiveHubSpot AIFree
Google Workspace for Breeze Assistant
Any HubSpot portal with admin approval can now connect Google Drive, Google Calendar, Google Chat, and Gmail. Once connected, Breeze Assistant and agents in Agent Hub can read data and take action ac…
On the board - LiveDataPlatformProfessional
Create Custom Events Without Linking to an Object
Custom events, previously required to tie to an object record to be created, can now be created standalone for use in the new agentic automation builder. This is available on Professional and Enterpr…
On the board - LivePlatformFree
Build and Manage HubSpot Connectors from the Developer Platform
Now generally available on all plans, this is a self-service interface in the HubSpot Developer Platform for building and managing your own HubSpot connectors independently. Previously, building a co…
On the board - Public betaPlatformFree
New Granular OAuth Scopes and a Self-Service Migration Tool
Granular OAuth scopes are now generally available across all products and tiers, replacing broad files, timeline, tickets, and hubdb scopes with permissions tied to specific resources and actions. A…
On the board - Public betaRevenueFree
Contracts Direct Create and Edit
You can now create and edit contracts directly in HubSpot with no quote required. Contracts can be created and accessed from deal, contact, company, or ticket records, and from the contract index pag…
Covered Aug 21, 2026 - Private betaMarketingProfessional
Email Variants
One email, many variants, all the configuration still on you. It reads like dynamic content with a new name, and the real reason it exists is to give AI a single asset to work in. Watch how it shows…
Covered Sep 10, 2026
Monday, September 14, 2026
9 updates- LiveMarketingFree
Microsoft Ads Integration
Microsoft Ads now connects to HubSpot for reporting and attribution alongside your other channels, including contact interactions and ROI on associated deals. If Microsoft was your missing channel, y…
Covered Aug 3, 2026 - LiveHubSpot AIFree
Breeze Assistant in Slack is moving to Slack's new agent experience
Breeze Assistant now has a dedicated home in the Messages tab of the HubSpot app in Slack. The updated experience includes a cleaner layout and suggested prompts so you can get started without typing…
On the board - Public betaMarketingSalesFree
Reddit Ads Integration
Reddit Ads can now connect to HubSpot for reporting, attribution and workflow enrollment alongside your other ad channels. It's in public beta and is a different integration than the Reddit Social be…
Covered Aug 5, 2026 - LiveServiceHubSpot AIProfessional
Ask Breeze Assistant for Customer Agent Deployment Recommendations
Breeze now recommends deployment strategies for launching your customer agent. Whether you are new to customer agent or already have one live, Breeze Assistant can help you understand where customer…
On the board - LiveHubSpot AIFree
Image Generation in Breeze Assistant
Breeze Assistant now generates images from a prompt and lets you keep editing them in chat, pulling in brand kit colors and reference images. It is free but likely costs credits, and neither host had…
Covered Sep 14, 2026 - LiveHubSpot AIPlatformFree
Granular Tool Permissions for Breeze Assistant & Agent Connectors
You can now restrict which tools a Breeze Assistant agent or connector is allowed to use, at what the show read as the connector level. It is a security control more than a feature, and it shipped th…
Covered Sep 14, 2026 - LiveHubSpot AIPlatformFree
Connectors for Breeze: Collaboration, Slack, and More
Breeze now connects to Fathom, Xero, Box, Canva, Gong, and Slack, with Google Drive, Gmail, NetSuite, and Zoom coming later this year. Covered as a mention on the show, paired with the new tool-permi…
Covered Sep 14, 2026 - Private betaMarketingHubSpot AIFree
Organize Marketing Emails with Breeze
In private beta for all hubs and tiers, Breeze can now analyze your marketing email library and suggest custom email properties — like audience, topic, or program type — based on the actual content o…
On the board - LiveSalesHubSpot AI
Use Breeze Assistant to create plays for the Prospecting Agent
You can now use Breeze Assistant to help build plays in the Prospecting Agent using natural language, describing your target audience and goals, and letting Breeze guide you through the full play con…
On the board
The show is back Monday, Sep 21, same time, same coffee — and we will talk through the ones worth talking through then. Watch a morning